Connect the World through Openness! The Overseas Promotion and Marketing Office of the National Base for Foreign Cultural Trade (Sanya) officially established in Sanya CBD

On the morning of May 27th, the inauguration ceremony and signing conference for the Overseas Promotion and Marketing Office of the National Base for Foreign Cultural Trade (Sanya) were held at Taiping Financial Industry Port in the Sanya Central Business District. The event, themed "Connect the World through Openness”, signifies a new phase in the international development of Sanya's cultural trade.

During the plaque unveiling ceremony, the Provincial Department of Culture and Tourism and the Municipal Bureau of Culture and Tourism jointly presented a plaque to Sanya Business District Development Group, the main operator of the National Base for Foreign Cultural Trade (Sanya), officially establishing the Overseas Promotion and Marketing Office. The office will fully leverage the resource advantages of the Sanya Central Business District to establish “Cultural Outreach Live Streams” on platforms such as TikTok, Twitter, and Xiaohongshu, focusing on targeted dissemination to countries along the Belt and Road Initiative to promote the global reach of Sanya's cultural brands.

At the event, representatives from Sanya Business District Development Group, Joy Media, Sanya Start Story Culture Co., Ltd., Sanya New Era Cultural and Art Exchange Center, Sanya Euro-Africa-Asia International Culture Communication Co., Ltd., and Zou Hong Arts and Crafts Works (Sanya) Co., Ltd. signed cooperation agreements, aiming to further promote collaboration and exchange in the cultural trade sector and jointly drive the prosperous development of Sanya's cultural trade industry.

As one of the 13 national-level platforms for cultural trade with foreign countries in China and the only such platform in Hainan Province, the National Base for Foreign Cultural Trade (Sanya) has been committed to the mission of “Cultural Outreach and Trade Strength” since its approval in 2023. Leveraging the policy advantages of the Hainan Free Trade Port, the base has focused on developing five core functional sectors: cultural relics and art transactions, international cultural exchange, digital cultural trade, and others.

The establishment of the Overseas Promotion and Marketing Office of the National Base for Foreign Cultural Trade (Sanya) marks a significant milestone for Sanya in the cultural trade sector. Looking ahead, the base will leverage Sanya's tourism resources and cultural strengths to actively advance the international development of cultural trade, enhance cooperation and exchanges with cultural enterprises both domestically and internationally, build a globally influential cultural trade platform, and contribute to the cultural enrichment of the Hainan Free Trade Port's development.